Ramy Riad stated that due to the high percentage of smartphone penetration, digital advertising is putting an end to the other forms of promoting. He proves that by stating that, in the United States, digital ads are number one, and concerning the Mena region, they are the second largest after TV ads. In my opinion, that proves the fact that it’s really important for all marketers to take digital advertising seriously. He also stated some examples that prove the power of the internet advertising. One is that because every one minute, two million videos are uploaded on YouTube, the percentage of the active users is 100 percent; so if ads are placed on YouTube, the chance of the ad’s popularity is really high.
We are now in the digital marketing age where most of our marketing activities take place online, be it social media, website or even email and mobile marketing. So, how does digital marketing affect the 4Ps of the marketing mix? There is a considerate amount of marketers that’s moving from traditional marketing to digital marking to keep abreast with time. Besides, it’s cheaper to advertise online than offline. The marketing mix is the basic framework for any marketing strategy.
Digital marketing will excel not only in this year but for years to come. To survive in today’s competitive and frenzied market scenario; it is must for Indian businesses to have a well-integrated internet marketing strategy. Without Digital Marketing, businesses may fall short of creating contemporary marketing strategies and hence, they may turn directionless. Digital Marketing is the present and the future of marketing that will not only let businesses survive but also thrive in the most result-oriented
Digital marketing is an approach that covers all the marketing techniques and strategies through an online platform. This marketing approach also defined as an umbrella for all marketing activities for products or services follows various online platforms. With the gradual increase in technology and innovation, various business units are implementing digital approach towards their marketing activities. In a simple way, it also termed as the promotional approach for various products or services via the internet or electronic media. Thus, it differs from traditional marketing approach mainly due to its effectiveness and its rate of market penetration.
Other outlets like official websites or paid search marketing cost a fraction of what a major television advertising campaign would.” (Marketing Schools, 2012) The Internet also creates fascinating new opportunities for companies to profile and target better their customers. The interactive dimension of the web makes easier a company's ability to track, store, and analyze data about their segmented market and customer's demographics like personal preferences, or online behavior. Thank of those data, advertiser are able to provide a more personalized and relevant ad experience to their
This will ensure proper customer attraction, which helps in developing better customer perception towards various products and services. The social media platform has helped in attracting or tapping the targeted customers more easily and thus ensuring customer engagement, which helps in developing perception. Thus, from the above discussion, it is obvious that digital marketing do create a solid impact over consumer perception thus enhance the brand image as well as awareness. Lastly, it is essential to conclude that not only business professionals, but students also need to have proper grip and awareness over the field of digital marketing since it also provide future prospect in their career. This article is based on the efficiency of digital marketing and its impact over developing customer perception.
Moreover, different other e-marketing strategies used by the marketers in order to analyze the strength of online advertising will also be looked upon. The reason this topic was chosen is because of the increasing trend of people towards internet. Moreover, it’s the “IN” thing these days as multinational companies such as P&G and Unilever are advertising online on social websites. This is because it is cost effective and consumes less time and they can target everyone through it. The problem at hand basically is that as compared to other countries, the trend of consumers shopping online is very less.
Social media in marketing strategy Social media is becoming more popular in our modern world. Due to advanced technology, many devices are developed to satisfy people’s needs such as iphone 6 plus. People can easily get information by using social media through those devices. Today, most people are familiar with social media because of their routine activities which are connected with social media. As a result, successful marketing strategy really needs social media to increase brand recognition of the products and services.
5 Reasons Influencers Can Boost Your Digital Marketing Strategy Social media and the internet play a huge role today in business marketing. It is no wonder then that companies and entrepreneurs are focusing more resources into digital marketing. And with so much invested in online campaigns, you want to make sure you are getting a healthy ROI from your efforts. One of the most effective methods used in digital marketing today is influencer marketing. It is the latest buzz-word in the marketing sphere, but it is actually a strategy that has been used for a long time.