A ika an individual has confidence in performing activities related to online purchases, then the individual has positive feelings about the online buying behavior control. The more the control of the individual, the more likely that individual will do so. H6: Self-efficacy positive in making online purchases would be a positive influence on perceived behavioral control in making online purchases Support facilities and conditions that may be a factor affecting the behavior of the individuals outside the contro l perceived behavior of individuals. J ika an individual supported with facilities and conditions to make purchases online, then the individual has positive feelings about the online buying behavior control. H7: Support positive conditions and facilities in making online purchases would be a positive influence on perceived behavioral control in making online purchases Social and cultural environment has a great influence on the individual in making a decision.
It’s one of the components of the purchasing intention of online shoppers. Your website should be attractive enough to please your customer to buy your product and be loyal to your online shop. As time goes by, online shopping becomes in-demand most especially to the millennials Perceived risk can be reduced when the consumers are more familiar with the online technologies (Kleijnen, 2007). Similarly, Bucklin and Sismeiro (2003) state that consumer's skills are more advanced when they learned how to shop through a site this will increase their efficiency in
Companies who increase promotion of CSR work online experience improvements in how they are viewed by social media users overtime. It is really valuable for companies to systematically broadcast their CSR efforts online. If it can elicit an emotional and thoughtful response from the users and encourage them to write about a company’s CSR initiatives, it leads to promoting a company’s CSR work and converts people who think about a company “neutrally” to “positively”. It was discussed that (Christina B. Curley & Nadia Abgrab Noormohamed, 2014) social media marketing can impact CSR in numerous ways. Companies can develop a further understanding and confidence in the commitment to the CSR concept by keeping a healthy dialogue with customers, suppliers and investors.
The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. So, social media gives more options to make business. Because, Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms in the right way, however, takes experience. You won’t get good results
It is normal for our society today to treat online shopping as a ‘trend’ and accept that the action is a good thing. We are influenced by our peers and we do things to unconsciously satisfy the people around us. With millennials having the power to change the current trends, it is no wonder why a lot of teenagers use online shopping. Not only does it spread widely all over the world, but there are also certain factors that encourages the people to frequently use online shopping. The Theory of Planned Behavior (TBA), was proposed by Icek Ajzen to improve their theory about the Theory of Reasoned Action.
Leading brands have focused on building partnerships and alliances to reach each and every segment which has enabled these companies to offer more variety of products, better quality convenience and content. Alliances with leading portals search engines and websites helps in generating traffic and can provide brand a competitive edge over online customers because of its availability. 2.3.5 Importance of Online Brand Alliances Online brand alliances is relevant to the entrepreneurial firms who are unable to reach a wide variety of consumers and by utilizing this alliance they may overcome the problem of reaching economies and accessing markets. It helps the online retailing websites to get more popularity among B2B operating companies and helps in generating traffic through ppc (pay per click). While on the other hand it helps brick and mortar brands to reach the users worldwide and developing a two way relations with its customers.
Marketing mix 4c's is one of the business tools that you should take advantage of as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion). The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being business-oriented, you’ll become customer-centric. Here are some of the best tactics pros use to enjoy the benefits of the 4cs in marketing.