The questionnaire was divided into five parts. The first part asked the respondents to provide personal information such as age, gender, level of income. The second part included the characteristics and consumption of tourists. The third part was the survey for previous knowledge or experience of tourists towards a capsule hotel. The fourth part was the assessment of tourists’ perception related to the factors including price, location, room size, servicescape, cleanliness, security and amenities, and rating for intention to stay.
ost luxury marketers will answer this question the same way: "We want it all - brand lust and brand loyalty." But brand lust and brand loyalty are two entirely different things and marketers need to understand the differences. Brand lust is a feeling or a desire to own a specific brand. As such it is not easily measured or quantified. On the other hand, brand loyalty is an action, a commitment made to the brand that transforms a potential target into a consumer.
If a developer is to produce successful attractions, his plans and establishments must elicit user satisfaction (Richards, 1996). There were components to service organizations and that each of these components came together to form an overall whole of satisfaction. These components were facilities, services, information and experience. Satisfaction was a concept that was essential in understanding and evaluating tourists and exploring their behaviour (Burns, 2000). Chon and Olsen (1991) discovered a goodness of fit correlation between tourist expectations about a destination, and tourist satisfaction.
2.1.3 MOTIVATION IN TOURISM SHOPPING Swain and Mishra 2015 said that motivation is connected to natural or emotional wants and needs as well as essential energy that stimulates, directs and combines an individual’s acts and conducts. Tourist Motivation was broadly assessed by Mountinho, (1987), who described it as a condition of need, a situation which applies a drive on person to particular form of acts that would certainly provide contentment (Page, 2011). Within a tourist location, visitors may possibly have various motives intended for a shopping journey, including relaxation activity, pleasure-seeking, learning the local customs and new developments, and sensory motivation (Tauber, 1972). Further Evans et al.,(2009) referred to Arnold
The social exchange paradigm can be a useful theory that can explain both the positive and negative impacts of the tourism industry as perceived by the host group. According to this theory, people always pursue what is valuable, which means that the perceived value is one of the crucial factors that determines the residents' awareness of the tourist. Andereck et al. (2005) explains that "stakeholders' attitudes toward and support for tourism in their community will be influenced by their evaluations of the actual and perceived outcomes tourism has in their community". It means that if perception of local community is base on benefit from an exchange they evaluate it positively and therefore they help to promote and develop tourism.
Calvo et al., argued for the intimate relation between the attractiveness of a destination and its image, the latter having the power to influence the tourist’s perception of quality, satisfaction and willingness to return or recommend the destination. Furthermore, the construction of the attractiveness includes every component of the destination and the linkages between them. Linkages have a strong effect on the tourist’s decision. A destination with an efficient, broad and strong marketing campaign and easy accessibility would be more attractive than one that is barely present in diverse media. However, a marketing campaign can be a two-edged sword if it is not based on what the destination has truly to offer.
Uniqueness is particularly important due to its influence on differentiation among similar destinations in the target consumers’ minds (Cai, 2002; Echtner & Ritchie, 1993; Morrison & Anderson, 2002; Ritchie & Ritchie, 1998). One of the purposes of branding is to differentiate its product from those of competitors (Aaker, 1991, p. 7). Similarly, destination branding should emphasize a destination’s unique image to be differentiated from competing destinations by consumers. In fact, destination branding is partly defined as a way to communicate the expectations of a satisfactory travel experience that is uniquely associated with the particular destination (italics added) (Blain, Levy, & Ritchie, 2005; Pike, 2009). Uniqueness provides a compelling reason why travelers should select a particular destination over alternatives.
In marketing perspective, satisfaction is the attitude consequence from the comparison of the expectation of performance and the perceived performance of the service experience (Vargo & Lusch, 2012). Considering tourists as a customer, customer satisfaction is primarily referred to as a function of pre-travel expectations and post-travel experiences. Further, Gill, Byslma and Ouschan (2007) and Tsiotsou, R.H & Goldsmith, R.E. (2012) explored that perceived value may be a better predictor of behavioral intentions than either satisfaction or quality. Value refers to the mental estimate that consumers make of the travel product, where perceptions of value are drawn from a personal cost/benefit assessment (Mason, 2016).
According to the book of Tourism Management, “Tourism may be defined as the sum of the processes, activities, and outcomes arising from the interactions among tourists, tourism supplies, host governments, host communities, origin governments, universities, community colleges and nongovernmental organisations, in the process of attracting, transporting, hosting and managing tourists and other visitors” (Weaver & Lawton, 2006; Goeldner & Ritchie, 2003). Furthermore, there are other definition for tourism. The definition of tourism is travel for recreational or leisure purposes. The World Tourism Organization defines tourists as people who travel to and stay in places outside their usual environment for not more than consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. This apparently shows that there are many definitions for tourism, and the definitions of tourism are not same, but the main definition of tourism is talking about travel to other countries for different purpose, such as travel for leisure and travel for recreation.