Theories Of Tourism

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Although a generation has similar traits and attributes, they have different attitudes, preferences on selecting their tourist destination on basis of their cross-cultural differences, information search and selection behavior, destination image and preferential services and travel behavior and security according to the researches of Kim (1999), Chen (2000), Mavondo & Reisinger (2005), and Lee & Lee (2009). As there are many multigenerational visitors in the global industry, researchers have classified and segmented the global tourist into four segments – Baby Boomers, Silent Generation, Generation X and Generation Y. According to the researches of Iyer & Reisenwitz (2009), people who were born before 1945 is the Baby Boomers, tourist born…show more content…
The TCS model was developed on the foundation of Clawson an Knetsch (1966)’s five-phase model where recreation experience, leisure trip, tourists background such as their geographical, demographical and psychographic characteristics where considered, pre-trip behavior such as information search, collection, jot down and planning etc. and trip-related decision making and attributes such as destination, accommodation, food, security, were considered and all these variables are inter-related or dependent on each…show more content…
Though consumer behaviors generally based on different tourism choices provided that similar features such as quality accommodation and food, hospitality of the host people and the most important facilitator which is the beautiful scenic view. That’s why Brieter, Cai & Feng (2004) suggested that tourism places and destinations must provide evoking benefits to the incoming consumers through an ultimate decision tools set. So, they concluded that a tourist place should not only include some evoking tools but also must be unique and different from other tourist attractions to position themselves in the tourists top of mind in final decision process. And based on this perspective, they have concluded that destination branding is as critical to attract the tourist in bulk as identified and differentiated from different options in the minds of the targeted tourist

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