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Omni-Channel Experience Marketing Strategy

1190 Words5 Pages

Omni channel experience to shoppers: An emerging retail reality

-Priyanka Banthia
(Ebiz-2)
I choose to be in marketing because analytics in digital marketing and branding are the kind of job profiles i wish to be in. I am a creative person and have good convincing skills. When I get the opportunity to meet dignitaries from this field, I get inspired to be in the field. Lastly I enjoy marketing case studies and projects.
Omnichannel experience is a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless. The experience is consistent with each channel, …show more content…

It involves using data to understand where effort exists in the customer experience and how to remove-rather than add-effort. Disney created an omni-channel experience and gained great insights into the lives of their customers, Their experience starts on their mobile responsive website. Users book a trip and then use the My Disney Experience tool to help them plan the whole trip from booking hotels, obtaining passes etc. Once they arrive at the park, the app helps users locate attractions and waiting times. But the experience gets better with their Magic Band which acts as a hotel room key, photo storage device for any pictures, and a food ordering …show more content…

In fact, because of the scope of what true omnichannel marketing can deliver, it requires a concerted and coordinated effort across multiple functions. Because coordinating multiple communication tactics and messages can be complex, this is where the real difficulty arises for those truly committed to delivering an omnichannel experience.
All organizations have an opportunity to consider an omnichannel approach to their marketing efforts. From a nonprofit, fundraising point of view, It's going to take a lot of bridging of silos internally within organizations to ensure that communications are consistent from social media, to PR, to your policy team, to your fundraising teams.
Silos are breaking down externally as well. Companies will need to break down silos to compete effectively in an omnichannel environment. The steps in the process are as

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