According to the National Restaurant Association, American sales of fast food totaled $163.5 billion in 2005.Total sales for McDonald's grew 5.6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries. Fast food has always been associated with urban development; It has its roots in the Poppins and bread and wine stands of Ancient Rome and the ready-to-eat noodle stalls in East Asian cities. In the middle Ages urban expanses like London and Paris were brimming with vendors that sold cooked meats, pies, flans, pasties and the like. First fish and chips shop in 1860 came into existence. The first ever fast food restaurant is generally considered to be the White Castle restaurant in Wichita in
Ever since the major growth of the fast food industry in 1970, for the past 30 years, the childhood obesity rate has quadrupled. This shows a clear relationship between fast foods and obesity rate. The reason why people are getting obese from fast foods are because of huge calorie intakes within the consumption of fast foods. Consuming a single meal of
0. Executive summary McDonald's is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlets. Founded in the United States in 1940, A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. It is the world's second largest private employer with 1.9 million employees, 1.5 million of whom work for franchises, recently the company expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries. McDonald’s delivered strong performance and returns to shareholders in 2007.
Furthermore, researchers found that customers visit malls for several reasons besides buying products; they see this shopping experience as an entertainment activity that brings fun and pleasure and for eating out (Kim et al, 2011). Recommendations for mall developers include providing sufficient eating out options to meet different customers' expectations (Makgopa, 2016). With the observable upturn in the income of the people in the region, expenditure on commodities has risen dramatically in the past few decades. Lifestyle changes have also donated to the attractiveness of fast food. Saudi Arabia, for example, is expected to develop into 4.5 billion-market for fast food brands.
They account for about 3.4% of U.S. retail outlets of the dining industry and 8.5% of its turnover, with an annual turnover of US$30 billion and 300,000 employees. 3 In 2009, 13 of China's top 100 restaurant chains set up 40 restaurants abroad. South Beauty, a restaurant chain, plans
People would buy food for the flavor of it than the looks at most times. People can see the flavor of the foods, the eyes have a powerful role that they can stimulate the tongue and the nose. The kind of food I like is just any kind of Thai food, because it is part of my culture and it has all this kind of flavors that is all kicking in at once. When you take the first bite, it is usually sweet, and creamy at first then the spicy part starts to come in. Pizza is an unhealthy kind of food that I would not eat again because of how much grease it on it.
Furthermore, by penetrating the market by saturating the fast food restaurant aids in having more branches in different location. Market penetration is among the least risky of the four growth strategies, according to the Quick MBA website. Market share tend to increase as it is a common marketing objective that many company have been using this strategy. By having extra convenient business landmarks or major highways can aid in receiving more consumer in the existing market. This involves aggressive sales efforts or additional marketing to penetrate into an existing consumers base.
7 Eleven is the world’s largest convenience store chain operating, franchising and licensing stores in 18 countries. Some 10,500 of the 56,600 7 Eleven stores worldwide are in North America. In Malaysia, 7-Eleven has made its mark in the retailing industry and has been a prominent icon for retailing business over 3 decades of achievement. Their largest selling value is operating on a 24 hours basis, 7 days a week. They have been in the country for the last 30 over years.
The Ministry has approved proposals for foreign collaborations, industrial licenses as well as joint ventures and 100 per cent export oriented units. In India food processing industry and beverage industry is one of the largest industries. India ranks fifth in terms of production, consumption and exports. This is mainly because of cosmopolitan lifestyle, shortage of time and easily available to people. Food processing industry's annual turnover is more than 2, 50,000 crore.
Last but not least, fast food become more healthier now! Fast-food industry is gradually accepted by millions of the public as it’s convenient and comfortable. Although many people still think that fast food seems to be unhealthy, more and more fast food chain start to choose healthier ingredients and their meal choices continue to pop up, and the old stalwarts continue to add healthy options to their menus. Locally sourced ingredients - something that has been counter to much of the fast food industry distribution model. Example: new product of panda express~~