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Customer Data Analysis According To Zanjani's Five Stages

1438 Words6 Pages

There are three phases of customer knowledge management, the first phase is the collection and verification of customer data, next is the analysis of customer data, and third, the use of customer data for specific marketing strategies.
According to Zanjani, M. S.,(2008), one of the most basic foundation for improvement in customer value is customer knowledge. This is to ensure an organization would be more well-organized and operational in providing products and services to customers, and nevertheless would able to develop customer satisfaction.
Customer knowledge is also being a big role for the organization to manage and provide the customer needs by doing the collection and verification of customer data as its first phase. This is due …show more content…

There is a huge scale of individual foundations of customer service. Thus, on the highlights of these three types of data analysis, in order to provide the significance loads of customers clearer, the first phase of data analysis was dimensions of customer service need to be well established so that the data analysis of customer can assist the managers with these explicable dimensions. When the dimensions of customer service were recognized, the significant points of the dimensions can be grouped to create sections through related customer service desires as the next phase of data analysis. Customer service is a requirement-based division ground. Certain customer service sets can be focused to these sections. The last phase of the data analysis was the identification of the segments created on the organizations’ individualities. This is recommended so that, there will be a smooth and a reasonable technique of analyzing customers’ data by not just in the order of preliminary study. Therefore, these groups of data analysis can be used in managements by these …show more content…

Each business should identify who its target market is. Supposedly, a company would know this before taking place on making sales. By having a complete customer data, then analysis of customer data, they will able to check their own process capabilities, whether they are able to deliver the products and services according to the customer’s condition or otherwise. This customer data also will provide an easier pace for a company to hold onto business brand and communications on board and applicable to the customers that have interest with business product and services. Indirectly, this would become a reference for a business to design process and product to the customers. While the customers are having product acceptance, these analyses of customer data will be a verification of product and process before final product quality check

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