Importance Of Successful Marketing

Marketing refers to what an organization must do to exchange and create value with the customers. Marketing has a main role to play in the setting of a firm’s strategic way. Successful marketing requires both a great skill in developing an organization’s power so as to serve customers profitably and the deep knowledge of customers,competitors and collaborators.

Marketing, is a broad general management responsibility , not just a function related to specialists. Anyone with career interests that lead to the setting of the strategy of an organization, regardless of its type or size, will require marketing skills and insight. Therefore, Marketing provides the developing of those skills and insights which is applicable in a wide situations variety:

And customers are interested in the total cost of using and obtaining a product. Also they want the products and services to be conveniently available as possible. And they want two way communication. This is how to balance with the 4 Cs.

Getting the right product or service to customer, in the right place, at right price, and at a right time is necessary to business success. Understanding the marketing mix enables an organization to position its brand to drive sales of its products and services. A business needs to look continuously at new ways of engaging and exciting customers in its products and services to remain as a market leader.

The concept of positioning is attributed to differences in interpretation which are considerable. So one would expect much disagreement as to what constitutes proper positioning strategy. For the most part, positioning strategy is used in such general terms as to be essentially the same thing as the target selection and consequent promotional aspects of marketing

Customers know that kellogg’s produce high quality products with different flavours and sizes but they prefer temmy’s products because it is much affordable than kellogg’s products and it can be found in any supermarkets not only the hyper markets. Also children prefer temmy’s because they put in their label a cartoon monkey and also they love chocolate and temmy’s produce a cornflakes with chocolate flavour so they can attract children and they convenience their parents to buy it. There are some customers who prefer kellogg’s products because it has high quality and they buy it despite it’s higher price than temmy’s. Some people also prefer kellogg’s because they look into healthy food so kellogg’s produce a cornflakes (special nutri with red berries) which it has vitamins more than the plain or the chocolate cornflakes. And as an example of the difference between kellogg’s and temmy’s prices that customers mentioned, kellogg’s chocolate cornflakes 326 grams is 98 LE, and temmy’s chocolate cornflakes price is 22.75