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Gourmet Nashta Essay

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The first and the foremost thing in developing a marketing plan is to do the analysis of the market you want to step in for example by understanding the needs and wants of the target customers. Gourmet Nashta falls into the Food Industry.
As we are living in a fast paced world and according to our living conditions, today people want to have an entertainment in their lives, want to avail the best facilities, good quality at a reasonable price. As people look for more amusement in their lives, eating food away from the home is counted as the best option. This is because taking family out for dinner, lunch or breakfast gives you some time to spend with them and discuss some common issues. Along spending time with family, customers also look for variety of food with good quality, accuracy of orders, prices and services.
Lahori’s are famous …show more content…

Gourmet responds to their customer’s desires by extending its existing product line. Gourmet has built a huge network of retail shops all over Lahore and now stepped towards Faisalabad as well. Our Brand name is ‘Gourmet Nashta’ because we are providing desi food and our parent brand Gourmet Grill restaurant is also focusing on desi food. We chose Urdu name ‘nashta’ instead of ‘breakfast’ to convey our brand message consistent to our target customers.
The vans of Gourmet Nashta will be standing from 7am till 11am in three different areas that include outside Kinnaird College, DHA and Main market. Our basic aim is to give our customers the best Nashta experience in town keeping in mind the prices of our products, which should easily fall under the customer’s income. Gourmet has taken an initiative to get to know their customers by stepping out of their shops and creating a one to one

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